An In-Depth Look at Liv Pure - Reviews, Products, and Controversies

Liv Pure is a health and wellness multi-level marketing company known for its wide selection of supplements and essential oils. This Utah-based business has made a name for itself in the direct selling space. However, Liv Pure has also dealt with its fair share of controversies and accusations over the years.

In this article, we will dive into Liv Pure's background, product line, business model, lawsuits, and reviews to help you make an informed decision about the company and its offerings.

Overview of Liv Pure

Liv Pure was founded in 2011 by David Viskochil and a team of executives with experience in direct sales, marketing, and product development. The company is based in Lehi, Utah and ships products worldwide.

Liv Pure promotes a mission of living a pure, natural and healthy lifestyle. Their product line includes vitamins, minerals, probiotics, protein powders, essential oils, personal care items and more. The products contain natural ingredients like fruits, herbs and proteins.

The Liv Pure business operates on a multi-level marketing model. Distributors can earn commissions and bonuses by selling products directly to consumers and by recruiting new distributors. This direct selling structure has led to rapid growth but also controversy around accusations of the business being a pyramid scheme.

Liv Pure’s Product Line

Liv Pure has an extensive catalog of products across four main categories: Nutrition, Skin Care, Essential Oils, and Weight Management.

Nutrition Products

Liv Pure’s nutrition line includes core supplements like multivitamins, probiotics, fish oils, and vitamin D. They also offer more specialized products like sleep aids, cognitive supplements, insulin support, bone health, stress relief, and more. The ingredients are largely vitamins, minerals, herbs, and botanical extracts.

Some popular nutrition products include:

   SEEK: A multivitamin promoted as an athletic supplement for energy and performance. Contains B vitamins, vitamin D, zinc, and herbal extracts like rhodiola rosea.
   DREAM: A sleep aid and relaxant supplement containing melatonin, magnesium, L-theanine and other calming botanicals.
   VISIONS: An eye health formula with lutein, zeaxanthin and bilberry extract.
   MEND: A joint support supplement with glucosamine, chondroitin, turmeric and boswellia serrata.

Skin Care Products

Liv Pure’s skin care range includes facial cleansers, masks, creams, serums and specialty treatments. The products feature natural ingredients like tea tree oil, coconut oil, shea butter, plant stem cells and essential oils.

Some popular skin care offerings are:

   Counter Cannabis Collection: Hemp-based products containing CBD oil that claim to fight signs of aging.
   Charcoal Mask: A detoxifying mask with activated charcoal and bentonite clay.
   Bamboo Exfoliant: A face and body scrub made with bamboo stem powder.
   Hyaluronic Serum: A hydrating serum containing hyaluronic acid and vitamin C.

Essential Oils

Liv Pure has an extensive essential oils line. They offer single note oils and proprietary blends formulated for purposes like sleep, alertness, pain relief, congestion and more. Some examples are:

   Breathe: An inhalation blend to open airways and relieve congestion. Contains eucalyptus, peppermint and tea tree.
   Dream: A relaxation blend to promote sleep, made with lavender, ylang ylang and sweet marjoram.
   Relieve: A pain relief blend with wintergreen, clove bud, peppermint and other analgesic oils.
   Focus: A concentration and mental clarity blend of rosemary, lemon and cardamom.

Weight Management

Liv Pure has a selection of products for weight loss, detoxification and appetite control. These include:

   Slim: A thermogenic weight loss powder containing yerba mate, guarana, green tea extract and other fat burning ingredients.
   Cleanse: A detoxifying tea and supplement regimen to eliminate waste and bloating.
   Trim: An appetite suppressant made with Garcinia cambogia, chromium and hoodia gordonii.

The weight management products take a multi-pronged approach to weight loss through metabolism, detoxing, energy and controlling hunger.

The Liv Pure Business Model

Liv Pure relies on multi-level marketing for selling and distributing its wellness products. The company recruits independent distributors who purchase products wholesale and then sell them directly to customers to earn retail profits.

Distributors for Liv Pure are organized into a binary compensation structure. A distributor's downline consists of two teams, a left team and a right team. They earn bonuses and commissions based on the sales volume generated through their downline teams. This organizational structure allows for expanding the sales force rapidly through recruitment.

There are various ranks that distributors can achieve, such as Executive, Silver Executive and Gold Executive. Higher ranks qualify for larger bonuses and commissions. Distributors also earn rewards like free products and paid trips based on their team's performance.

Liv Pure distributors market to customers through activities like:

   Hosting in-home product parties and presentations
   Promoting products on social media
   Selling products at wellness fairs or pop-up booths
   Sponsoring new distributors to build their downline teams

The company provides marketing materials, brochures, product samples and online sales tools to support the distributors.

Lawsuits and Controversies

While thriving in the wellness and direct sales marketplace, Liv Pure has dealt with legal issues regarding accusations of operating an illegal pyramid scheme. There have also been controversies around product claims and regulatory warnings.

Pyramid Scheme Allegations

In 2015, Liv Pure was sued in a class action lawsuit alleging the company was an illegal pyramid scheme. The lawsuit claimed the primary focus was recruitment of new distributors rather than retail sales to actual consumers. It stated that distributors paid fees to join and made money mainly by recruiting others instead of selling products.

Liv Pure denied the allegations and maintained that retail sales exceeded recruitment bonuses. The case ultimately settled out of court in 2017 without the company admitting any wrongdoing.

Critics of multi-level marketing companies often contend that the recruitment chain structure lends itself to prioritizing expanding the salesforce over product sales. Liv Pure has strived to emphasize retail selling amongst its distributors. However, the pyramid scheme accusations have continued to plague the company.

Product Claims Controversies

In 2016, the Truth in Advertising watchdog group filed a complaint with the FDA claiming Liv Pure distributors were making exaggerated and unsubstantiated health claims about many products, particularly essential oils.

For example, distributors allegedly claimed their oils could treat serious diseases and health conditions without approval to make such claims. The FDA sent warning letters to several distributors to cease making false and unproven medical claims about the essential oils.

This highlighted the issue of how multi-level marketing distributors can sometimes overstate product benefits without adequate training on regulations. Liv Pure did announce efforts to better educate its distributors on appropriate claims after this.

Regulatory Warnings

Liv Pure received warnings from Health Canada in 2017 over issues with their dietary supplement compliance and adverse reaction reporting process. One of their probiotic products was found to possibly contain microbial contaminants as well.

That same year, the FDA also issued a notice that Liv Pure was improperly declaring ingredients on some products. For instance, claimingveys.

The regulatory run-ins highlighted deficiencies in properly following supplement guidelines. However, Liv Pure says it has made significant improvements to be fully compliant across manufacturing, quality control, and proper labeling.

Liv Pure Reviews: What Customers are Saying

Reviews of Liv Pure are somewhat mixed amongst both product users and distributors. Some offer glowing testimonials about life-changing results. But there are also complaints around ineffective products, misleading claims, and issues with the direct selling structure.

Positive Reviews

In positive Liv Pure reviews, customers mention benefits like:

   Losing a significant amount of weight while using the weight management supplements
   Achieving better sleep with the Dream essential oil and sleep supplements
   Seeing improved focus and concentration from the Focus and Seek blends
   Noticing firmer, more youthful looking skin after using the anti-aging skincare

Many reviewers say the natural products provide results superior to chemically formulated supplements. Satisfied distributors mention earning good residual income while selling products they believe in.

Negative Reviews

In negative critiques, common complaints include:

   Products being ineffective or not working as dramatically claimed
   Pressure to aggressively recruit as a distributor
   High prices given the quality of the supplements
   Excessive hype about earning potential during the recruitment process
   Saturated market making it difficult to gain distributorship customers

Critical reviewers call many products overpriced and question if the supplements are really any better than cheaper alternatives. Overall, experiences vary widely, and results seem mixed.

Key Considerations for Consumers

Here are some things for consumers to consider based on the reviews when evaluating Liv Pure:

   Results can vary widely by individual. Many rave about dramatic results, but some see little benefit. Managing expectations is important.
   Products tend to get positive reviews for specific purposes like sleep, energy, skin improvement and pain relief. Results seem less consistent for weight loss and serious medical conditions.
   Becoming a successful distributor requires marketing savvy and substantial effort, not just taking shortcuts to make money as some imply.
   Pay close attention to any product claims being made. Marketing language is not always approved by regulations.
   With any supplement, it’s worth researching ingredients to understand potential benefits and risks before using.

Overall, Liv Pure products seem decent quality with many devoted users. But research and caution is advised when evaluating the company, its claims, and the direct selling opportunity.

Should You Use Liv Pure?

Liv Pure offers a range of health and wellness products that many customers find effective, especially for benefits like better sleep, more energy, improved skin and pain relief. The company's focus on using natural ingredients and plant extracts appeals to consumers looking for botanical and holistic products.

However, the direct sales structure can become high pressure and overhyped about financial prospects. Misleading product claims also remain an issue to watch out for among overzealous distributors. And there have been legitimate regulatory concerns around manufacturing and quality control processes.

For consumers simply looking for good quality supplements, many of Liv Pure’s products seem to have satisfied users, though it’s smart to temper expectations and research specific items carefully.

Becoming a distributor takes substantial work to build a sales organization and customer base. It offers income potential for some, but also significant risk of failure if not fully committed. Additionally, legal questions around the compensation structure still cause controversy around how distribution is prioritized over retail sales in some respects.

Overall, Liv Pure offers products that many customers like, but thorough research is required for both consumers and prospective distributors to make an informed decision weighing the pros and cons of this MLM company. Tread carefully amid both the positive hype and legitimate criticisms.
Liv Pure is unlike anything you've ever tried or experienced in your life before.

It is the only product in the world containing our proprietary Liver Purification and Liver Fat-Burning Complex, each a unique blend of mediterranean plants and super nutrients designed to rapidly optimize liver function

To order and inquire about more, enter the link in the description.


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